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Top five best-selling styles
Adidas is treating the ladies to new colorways of the adidas Superstar adidas superstar shoes that take on classic white leather uppers and subtle pops of color.
Similar to the men’s colorways that we showed you yesterday, this duo of Superstars for the ladies is dominated by white leather uppers with either Tactile Orange or Ice Pink accents. The colorful accents appear on the three stripes branding on the side panels and on the leather heel tab. Gold foil then hits the “SUPERSTAR”adidas superstar 2017 branding on the side panels as well as the branding on the tongue. White rubber midsole and outsoles complete the look on these two Superstars for the ladies that can be purchased at select retailers now for $80 each.
The single most popular sneaker seems to be the Adidas Superstar, a style that has developed a devoted fandom in the past few years. One reason for the shoe’s popularity is its versatility: The Superstaradidas superstar womens is a kick that works with just about any clothing item, from a casual dress to jeans to a suit. Several other classic styles from the German footwear company have also proven their staying power, including the Stan Smith, which can be purchased with on-trend Velcro fasteners, and the Gazelle, which comes in chic colors like turquoise, millennial pink and mint green.
Despite the two shoes’ diminishing sales, the Superstar remained Adidas No. 1 overall seller in April, according to The NPD Group, and the Stan Smith remained in its top five best-selling styles.
“Adidas is doing a great job of diversifying itself from a few styles that were significantly driving the business, the Superstar and Stan Smith in 2016, to many other styles now, which is a much healthier place to be,” Powell said. “Even though Stan Smith and Superstar slowed in their rate of growth, Adidas accelerated.”